Rockdale City Bangla Festival
OrganisationRockdale City Library, NSW
Project description and objectives
This project directly targeted the new emerging Bengali speaking community group in Rockdale LGA which is the local council with the 3rd highest Bengali speaking population after Canterbury and Campbelltown.
The Rockdale City Bangla Festival was an event to:
- launch the newly established library collection in Bengali language which includes books, CDs, DVDs both for adults and children at Rockdale City Library;
- introduce the new emerging Bangladeshi community to the Rockdale City Library services and programs;
- welcome this emerging and fast growing Bangladeshi community to the whole community of Rockdale LGA;
- celebrate and share the rich traditions and cultures of Bangladeshi community with the whole community of Rockdale LGA via singing and dancing; enchance cultural diversity and harmony in Rockdale LGA.
Staffing and volunteers
CALD Services Specialist
We worked with Australian Bengali Library Inc. to acquire material (books, CDs & DVDs) to establish the Bengali collection; We also worked with St George Migrant Resource Centre to compile the settlement services information; We formed a working committee from local Bangladeshi community representatives to plan and organise this event--Rockdale City Bangla Festival; We had meetings with Rockdale Early Childhood Health Centre to work together to form a Bengali Mothers Group and Baby Rhyme Time program for these mothers and their babies.
Time frameJune 2011
Funding sourcesTotal project budget is $4961.37 which was added up for poster & flyer, event program booket, performances, decorations of event venue, banner, event name tags and appreciation certificates.
Census data which shows the rapid growth of the Bengali speaking population in Rockdale LGA; About 300 requests for Bulk Loans in Bengali language from the State Library of NSW from July 2009 to June 2010; High new memberships; High birth rate from Bangali speaking community group (data from St George Hospital)
The following media has been used for this project: 1000 copies of the Program Booklet were printed and distributed to the Bengali speaking community; Event poster & flyer (widely advertised on Bengali magazines (printed and online), radios and community TV channel); Event news widely promoted via emails to all multicultural networks; Widely promoted on Council's web site and monthly community newsletter.
Rockdale City Bangla Festival program booklet: This program booklet was financially sponsored by local Bangladeshi businesses; It was widely advertised on Bengali magazines (printed and online), radios and community TV channel; Information on settelment services was compiled in the booklet which provides valuable information to the new arrivals/migrants of Bangladeshi community; It was widely promoted to the St George & Sutherland multicultural network; The program booklet has been and is still being distributed to the new clients of settlement services provided by St George Migrant Resource Centre, and the 6 branches of Rockdale City Library services.
Results from this marketing project:
- High turnover rate for loan figure of new Bengali collection (total stock 548 items, loan figure 1069 from 11 June to 30 September 2011);
- Increase of library memberships from Bengali speaking group;
- Establishment of St George Bengali Reference Group is in progress (partnership with St George Migrant Resource Centre).
- Since the event, we have also started the Bengali Baby Rhyme Time program with the Bengali speaking mothers and their babies.
- One of the Rockdale Bangla Festival working committee members has been enlisted as nominee to the Board of Management of St George Migrant Resource Centre.
This project has helped to link the Bangladesh community with service providers and organisations, and to encourage the Bangladesh
community members to participate in community development.